How Burger King’s Pride Whopper stunt failed it’s target audience
Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...
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Aishwarya Ghosh
- Jun 8, 2022
- 1 min
Inclusive Marketing - Lego’s Braille Bricks for visually impaired children
Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...
72 views0 comments
Aishwarya Ghosh
- Jun 7, 2022
- 2 min
The Squid Game Effect: Brands that enjoyed the unintentional marketing
Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...
39 views0 comments
Aishwarya Ghosh
- Apr 25, 2022
- 3 min
Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
50 views0 comments
Aishwarya Ghosh
- Feb 22, 2022
- 3 min
5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
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Aishwarya Ghosh
- Jan 21, 2022
- 1 min
How Nike turned graffiti walls into stores
When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...
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Aishwarya Ghosh
- Jan 21, 2022
- 2 min
Why Koo is spending ₹80 lakhs per month on Facebook ads
Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...
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Aishwarya Ghosh
- Jan 21, 2022
- 3 min
The Iconic Marketing Strategy of Amul
Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...
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Aishwarya Ghosh
- Dec 24, 2021
- 2 min
BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE
If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...
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Aishwarya Ghosh
- Dec 23, 2021
- 3 min
Marketing Strategy of Tide Detergent - Kyun, Chaunk Gaye Na?
Here’s a piece of information that will turn your reaction into chaunk indeed - Tide is not an Indian brand. This fact makes Tide’s high...
1,451 views1 comment
Aishwarya Ghosh
- Jul 25, 2021
- 4 min
Cannes Lions 2021 Winners: 10 campaigns that stole the show
2021 was a bumper year for Cannes Lions International Festival of Creativity as they awarded work from both 2020 and 2021 after last year’s
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The Ad Network
- Jul 10, 2021
- 1 min
Kitkat Australia has gone to the fantasy lands for their new ad campaign
Sit back, relax, take a break. KitKat’s brand campaigns could not be any more relatable than their ads we so enjoy. Narrating the perfect...
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The Ad Network
- Feb 7, 2021
- 1 min
Parle-G redefines #genius; says geniuses are the emotional intelligent children.
Parle-G, running for longer than 80 decades now, has taken forward its famous “#GManeGenius” campaign by launching a series of short...
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The Ad Network
- Jan 10, 2021
- 1 min
Whatsapp's new privacy policy gives content material to creators
Whatsapp's new policy has raised a certain amount of eyeballs for the wrong reasons. The latest update in their privacy policy involves...
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The Ad Network
- Jan 8, 2021
- 1 min
Elon Musk becomes the richest person on Earth and creators get to work
As on 7th January 2021, net worth of Elon Musk ( currently at $190 Billion ) passed that of Jeff Bezos currently stated $187 Billion...
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The Ad Network
- Jan 7, 2021
- 1 min
10 creative ads by Tabasco that are too hot to handle
Tabasco has always been clear of the messaging they want to communicate to their audience in all their #marketing content. That's the...
443 views0 comments
The Ad Network
- Jan 5, 2021
- 1 min
10 Durex ads that will make you fall in love with their marketing style
The popularity of #Durex has grown immensely on both #SocialMedia as well as offline in past couple of years. All the credit goes to...
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The Ad Network
- Jan 5, 2021
- 2 min
Power of Social Media just did wonders for "Baba Ka Dhaba": The food joint run by 80 year old couple
In the era of viral video and trends emerging every day on #SocialMedia, here's one such video that went viral in 2020 for all the right...
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The Ad Network
- Jan 5, 2021
- 1 min
7 Guerrilla Marketing spots aced by Mini Cooper
If you have seen our Instagram page, you know we just love #guerrillamarketing and #outdooradvertising. The kind of attention a smart...
215 views0 comments
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