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Only Burger King could look at a wedding announcement and see a once-in-a-decade brand moment. Back in 2015, an Illinois couple, Joel Burger  and Ashley King , announced their engagement with a playful photo beside a Burger King sign. They wrote to the brand for permission to use the logo on a few favors. BK saw the story picking up steam in the local press and did something bolder: it offered to pay for the entire wedding . On July 17, 2015, in Jacksonville, Illinois, Mr. Bu

Aryan Khan’s Netflix debut doesn’t just satirize the movie business; it quietly rewrites the rules of brand storytelling on streaming. Instead of pausing the plot to “show the product”, The Ba*ds of Bollywood  folds brands into character, setting, and satire so naturally that the integrations feel like world-building rather than ads. Here’s a deep dive into how the show pulls it off, and why it sets a new benchmark for Indian entertainment: The Integration Thesis: Story First

Instead of pushing product, Nike showed up as the runners’ loudest supporter. During the 2025 Bank of America Chicago Marathon, the brand scattered a series of punchy, hyper-relatable billboards across the city, copy written for very specific marathon moments: the early adrenaline, the middle-miles grind, the infamous “wall”, and the final push when the crowd lifts you home. The effect? The medium stopped being around the experience and became part of it. Nike’s placements we

Adidas' new sneakers in collaboration with Marvel are here

This genius campaign by JCDecaux is definitely one of the best marketing campaigns of 2023.

How Diwali is celebrated in different parts of India

The Pant Project, an upcoming fashion brand, has rolled out a new ad campaign that taps into humor and memes, recognizing how integral...

In its latest campaign, titled “Amazing Gifts, Samay Par”, India's leading gifting platform IGP captures the essence of festive gifting...

This "Make my trip" campaign features four films with Jackie Shroff, Prabhu Deva, & Shankar Mahadevan but they don't show their faces in ad.

When Apple Stores got hijacked by Back Market!