Nestlé turned a billboard into a workout-inspiration board… For their Boost energy drink, the brand swapped traditional posters for interactive installations, where the word “BOOST” came to life using real gym equipment and even a bicycle. From dumbbells doubling as the two O’s to a mounted bike forming the logo’s core, every setup invited people to touch, lift, and literally feel the energy behind the brand. A clever use of OOH that blurs the line between the product and wha

Long story short, promotions are your brand’s best friend. Promotions are extremely adaptable and can be anything you want them to be - from playful to meaningful, they can serve a multitude of purposes. Whether you are looking to launch a new product, beat the competition, raise sales, or create awareness, promotions are your go-to tactic. Here’s the best part: no matter what the brief is, promotions can be tailored to fit any budget, timeframe and target audience. Some simp

Adidas didn’t just buy a billboard...instead, they built one underwater. Yes, literally. Back in 2021, to launch their inclusive women’s swimwear collection under the “Watch Us Move” platform, Adidas unveiled what was called the world’s first liquid billboard in Dubai. Instead of a static poster staring down at passersby, this billboard was a transparent pool, five meters high and three meters deep, filled with water you could swim in. What made this installation so remarkabl

Billboards that bark, meow, and chirp? Yes, Deliveroo just pulled that off. The food delivery giant, known for its hyperlocal three-sided marketplace connecting customers, restaurants, grocers, and riders, has found a whole new audience: pets. In its latest campaign, Deliveroo installed interactive billboards that literally talk to animals . Using high-frequency sounds audible only to dogs, cats, and birds, the ads instantly caught the attention of curious pets passing by. An

Imagine if, for a moment, your phone suddenly turned into a chocolate bar. That’s the playful thought VML Czechia brought to life through their campaign “Phone Break” , a new interpretation of KitKat’s iconic “Have a Break” message. In a world where our eyes are constantly glued to screens, the campaign served as a visual jolt. Across everyday settings, on public transport, at cafés, and in offices, smartphones were replaced with KitKat bars . There was no tagline, no flashy

Netflix’s Stranger Things has been a breakout success, and various brands have done their best to leverage it. Some brands have outshined others, and one name worth noting is Coca-Cola. The popular carbonated soft drink company has leveraged the highest value from its screen time on Stranger Things so far, with the brand acquiring approximately $1.83 million from its exposure. Coca-Cola, with its mark in the Stranger Things universe, has been making four-times the value of th

Have you ever wondered who has the power when you are running a campaign? For the longest period of time, brands have held the power and had their say over the creative direction of their advertising. But with the rise of influencer marketing, are things changing? Influencer Marketing Millennials and Gen Zs are the reason for the growth and demand for influencer marketing. Influencers have the power to help consumers decide whether to buy a product or not. Does one size fi

As on 7th January 2021, net worth of Elon Musk (currently $190 Billion) crossed that of Jezz Bezos stated at $187 Billion making Elon...

Netflix went all-in for the final season of Stranger Things, bringing a piece of Hawkins to the streets of London, and it was as bold and surreal as you’d expect. Across the city, fans spotted chilling installations, red lighting, wallpaper, and signage that felt ripped straight from the Upside Down. According to OOH reports, these eerie billboards and visual takeovers leaned into the show’s iconic aesthetic, with dim lighting, supernatural textures, and the classic red Stran

Only Burger King could look at a wedding announcement and see a once-in-a-decade brand moment. Back in 2015, an Illinois couple, Joel Burger  and Ashley King , announced their engagement with a playful photo beside a Burger King sign. They wrote to the brand for permission to use the logo on a few favors. BK saw the story picking up steam in the local press and did something bolder: it offered to pay for the entire wedding . On July 17, 2015, in Jacksonville, Illinois, Mr. Bu

Aryan Khan’s Netflix debut doesn’t just satirize the movie business; it quietly rewrites the rules of brand storytelling on streaming. Instead of pausing the plot to “show the product”, The Ba*ds of Bollywood  folds brands into character, setting, and satire so naturally that the integrations feel like world-building rather than ads. Here’s a deep dive into how the show pulls it off, and why it sets a new benchmark for Indian entertainment: The Integration Thesis: Story First

Instead of pushing product, Nike showed up as the runners’ loudest supporter. During the 2025 Bank of America Chicago Marathon, the brand scattered a series of punchy, hyper-relatable billboards across the city, copy written for very specific marathon moments: the early adrenaline, the middle-miles grind, the infamous “wall”, and the final push when the crowd lifts you home. The effect? The medium stopped being around the experience and became part of it. Nike’s placements we

Adidas' new sneakers in collaboration with Marvel are here

This genius campaign by JCDecaux is definitely one of the best marketing campaigns of 2023.

How Diwali is celebrated in different parts of India

The Pant Project, an upcoming fashion brand, has rolled out a new ad campaign that taps into humor and memes, recognizing how integral...

In its latest campaign, titled “Amazing Gifts, Samay Par”, India's leading gifting platform IGP captures the essence of festive gifting...

This "Make my trip" campaign features four films with Jackie Shroff, Prabhu Deva, & Shankar Mahadevan but they don't show their faces in ad.

When Apple Stores got hijacked by Back Market!

Step into the wacky world of data privacy with Apple's latest ad, appropriately titled "The Waiting Room." In this comically twisted...