‘Kum Padega’ campaign by Bajaj Allianz GIC creates awareness on choosing adequate sum insured amount
Who says awareness on Insurance can’t be all fun & humorous? That’s exactly what Bajaj Allianz General Insurance did! The brand has...
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The Ad Network
- Dec 23, 2022
- 2 min
Bajaj Allianz General Insurance is here with an amazing plan for senior citizens. Read to know more.
COVID-19 made us realize the importance of healthcare for senior citizens and reminded us of the need of the hour - how to provide them...
62 views0 comments
The Ad Network
- Sep 29, 2022
- 2 min
Atomyc wins the digital and creative mandate for this popular Gin brand
Atomyc, a Mumbai-based agency will be the creative and digital marketing agency for Sector Gin; they were selected after a multi-agency...
258 views0 comments
Aishwarya Ghosh
- Sep 12, 2022
- 1 min
How corporations celebrated Pride month in all the wrong ways
Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...
23 views0 comments
Aishwarya Ghosh
- Aug 17, 2022
- 2 min
What is the creative potential of live streaming?
People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...
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Aishwarya Ghosh
- Jul 7, 2022
- 2 min
Stranger Things' Strange Marketing Strategy
Have you watched Stranger Things 4 yet? The comeback created quite a buzz and definitely lived up to the hype. What’s even more...
185 views0 comments
Aishwarya Ghosh
- Jul 7, 2022
- 2 min
How Burger King’s Pride Whopper stunt failed it’s target audience
Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...
44 views0 comments
Aishwarya Ghosh
- Jun 9, 2022
- 1 min
The best Christmas ads over the years that will make you feel merry this season
It’s the season to be jolly and watch brands come up with their own creative advertisements. There is no better time than during...
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Aishwarya Ghosh
- Jun 8, 2022
- 1 min
Inclusive Marketing - Lego’s Braille Bricks for visually impaired children
Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...
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Aishwarya Ghosh
- Jun 7, 2022
- 2 min
The Squid Game Effect: Brands that enjoyed the unintentional marketing
Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...
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Aishwarya Ghosh
- Jun 6, 2022
- 3 min
The Surrogate Ad Controversy: Amitabh Bachhan And Kamla Pan Masala Brand
Bollywood legendary actor Amitabh Bachchan’s office released an official statement saying that they have scrapped an endorsement deal...
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Aishwarya Ghosh
- Jun 5, 2022
- 2 min
In-game advertising and attention marketing. How does it work?
We are currently living a life where the average person is exposed to thousands of ads every single day. With a staggering decrease in...
43 views0 comments
Aishwarya Ghosh
- Jun 4, 2022
- 2 min
Sensory Branding: What is it and why did The Leela get into it?
Before anything, let’s do a deep dive into what sensory branding actually means. As the name suggests, sensory branding is used to impact...
247 views0 comments
Aishwarya Ghosh
- Apr 25, 2022
- 3 min
Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
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Aishwarya Ghosh
- Apr 25, 2022
- 1 min
Ramadan 2022: The best ads
Ramadan is the ninth month of the Islam calendar, a holy month designed for prayer and fasting. It begins and ends with the shape of the...
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Aishwarya Ghosh
- Apr 24, 2022
- 3 min
What does Elon Musk's proposal for an ad-free Twitter mean for brands?
Elon Musk has recently declined a role on the board of Twitter which has allowed him to take ownership of more of the social media...
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Aishwarya Ghosh
- Apr 5, 2022
- 3 min
How Netflix's "Drive to survive" scaled the viewership massively for F1
It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...
270 views0 comments
Aishwarya Ghosh
- Feb 22, 2022
- 3 min
5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
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Aishwarya Ghosh
- Feb 22, 2022
- 2 min
The Best Super Bowl Ads of 2022
The Super Bowl is not just an exciting time for sports but is also one of the biggest events for advertisements. Given the fact that most...
82 views0 comments
Aishwarya Ghosh
- Jan 21, 2022
- 2 min
Want to enter The Cannes Lions Festival? Here are the rules you need to follow
The Cannes Lions International Festival is a global event for those working in fields like creative communications and advertising. They...
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