Aishwarya GhoshSep 12, 20221 min readHow corporations celebrated Pride month in all the wrong waysPride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...
Aishwarya GhoshAug 17, 20222 min readWhat is the creative potential of live streaming?People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...
Aishwarya GhoshJun 8, 20221 min readInclusive Marketing - Lego’s Braille Bricks for visually impaired children Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...
Aishwarya GhoshApr 25, 20223 min readIs gaming the next huge advertising channel? You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
Aishwarya GhoshApr 5, 20223 min readHow Netflix's "Drive to survive" scaled the viewership massively for F1It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...
Aishwarya GhoshFeb 22, 20223 min read5 brands shaping metaverse to their advantageJust a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...