Brand Innovation

How corporations celebrated Pride month in all the wrong ways

Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...

What is the creative potential of live streaming?

People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...

Inclusive Marketing - Lego’s Braille Bricks for visually impaired children

Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...

Is gaming the next huge advertising channel?

You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...

How Netflix's "Drive to survive" scaled the viewership massively for F1

It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...

5 brands shaping metaverse to their advantage

Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...