Atomyc wins the digital and creative mandate for this popular Gin brand
Atomyc, a Mumbai-based agency will be the creative and digital marketing agency for Sector Gin; they were selected after a multi-agency...
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Aishwarya Ghosh
- Aug 17, 2022
- 2 min
What is the creative potential of live streaming?
People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...
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Aishwarya Ghosh
- Jul 7, 2022
- 2 min
Stranger Things' Strange Marketing Strategy
Have you watched Stranger Things 4 yet? The comeback created quite a buzz and definitely lived up to the hype. What’s even more...
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Aishwarya Ghosh
- Jun 9, 2022
- 1 min
The best Christmas ads over the years that will make you feel merry this season
It’s the season to be jolly and watch brands come up with their own creative advertisements. There is no better time than during...
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Aishwarya Ghosh
- Jun 7, 2022
- 2 min
The Squid Game Effect: Brands that enjoyed the unintentional marketing
Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...
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Aishwarya Ghosh
- Jun 6, 2022
- 3 min
The Surrogate Ad Controversy: Amitabh Bachhan And Kamla Pan Masala Brand
Bollywood legendary actor Amitabh Bachchan’s office released an official statement saying that they have scrapped an endorsement deal...
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Aishwarya Ghosh
- Apr 25, 2022
- 3 min
Is gaming the next huge advertising channel?
You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...
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Aishwarya Ghosh
- Apr 25, 2022
- 1 min
Ramadan 2022: The best ads
Ramadan is the ninth month of the Islam calendar, a holy month designed for prayer and fasting. It begins and ends with the shape of the...
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Aishwarya Ghosh
- Apr 24, 2022
- 3 min
What does Elon Musk's proposal for an ad-free Twitter mean for brands?
Elon Musk has recently declined a role on the board of Twitter which has allowed him to take ownership of more of the social media...
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Aishwarya Ghosh
- Apr 5, 2022
- 3 min
How Netflix's "Drive to survive" scaled the viewership massively for F1
It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...
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Aishwarya Ghosh
- Feb 22, 2022
- 3 min
5 brands shaping metaverse to their advantage
Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...
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Aishwarya Ghosh
- Feb 22, 2022
- 2 min
The Best Super Bowl Ads of 2022
The Super Bowl is not just an exciting time for sports but is also one of the biggest events for advertisements. Given the fact that most...
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Aishwarya Ghosh
- Jan 21, 2022
- 3 min
10 hidden features, hacks, and tricks on Instagram that you need to know about
With so many social media apps constantly coming up with new features, do you sometimes feel left behind in your Instagram knowledge? You...
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Aishwarya Ghosh
- Jan 21, 2022
- 3 min
The Iconic Marketing Strategy of Amul
Today Amul is a household name. Most of us can open our fridge and find at least one Amul product inside. But have you ever wondered...
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Aishwarya Ghosh
- Dec 24, 2021
- 2 min
BURGER KING’S SELF-DISS RAP: A BOLD MARKETING MOVE
If you have ever noticed Burger King ads, you wouldn’t deny how their ads are characterized by a provocative tone of voice, bold yet...
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Aishwarya Ghosh
- Jul 25, 2021
- 4 min
Cannes Lions 2021 Winners: 10 campaigns that stole the show
2021 was a bumper year for Cannes Lions International Festival of Creativity as they awarded work from both 2020 and 2021 after last year’s
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The Ad Network
- Jul 10, 2021
- 1 min
Kitkat Australia has gone to the fantasy lands for their new ad campaign
Sit back, relax, take a break. KitKat’s brand campaigns could not be any more relatable than their ads we so enjoy. Narrating the perfect...
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The Ad Network
- Apr 21, 2021
- 3 min
More than 50% influencers on Instagram are engaged in Social fraud or fakery
It’s safe to say that 2020 was the year of influencers. With majority of the global population constrained by the four walls of their...
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The Ad Network
- Mar 11, 2021
- 1 min
HUL partners with TOI and Shaadi.com to #StoptheBeautyTest
Hindustan Unilever has partnered with the matrimonial site, shaadi.com and the TOI matrimonial section for its latest campaign,...
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The Ad Network
- Mar 10, 2021
- 1 min
99acres releases a comical TVC #NoTwistOn99acres
99acres rolled out a commercial to emphasize on the fact that they sell what they show. To highlight that their information about...
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