Updated: Jan 7, 2021
The popularity of #Durex has grown immensely on both #SocialMedia as well as offline in past couple of years. All the credit goes to their #marketing agencies working in different mediums. It would not come as a surprise if in the coming years, Durex and condoms share the same analogy as Maggi and Noodles.
Ofcourse, one could argue that the nature of their business gives them liberty to be notorious and cheeky in their ads which is certainly a limitation for many other brands. Yet, no condom brand is even as close to the popularity that Durex enjoys. So they must be doing something right.
Manforce as the closest competitor, has been in the limelight recently for their hilarious and witty takes on #topical occasions and moments. But they still have a long way to go to reach the #marketing genius of Durex.
Here are some of the celebrated and iconic ads by Durex from print and social that will leave you awestruck of their genius and #minimal marketing style.
2. An ad Durex promoted heavily in Vegas!
3. Be smart to know what's cheaper!
4. We are not sure if this was user created or posted by Durex but daaaaaamn!
5. Love is blind. Stay covered. Stay protected.
6. Topical by Durex on Men's Day 2020
7. Topical on Television day where they promoted their new addition - Durex Invisible.
8. The legendary Father's Day ad by Durex.
9. User created but hits home, doesn't it?
10. This apple ain't that expensive.