Nestlé turned a billboard into a workout-inspiration board… For their Boost energy drink, the brand swapped traditional posters for interactive installations, where the word “BOOST” came to life using real gym equipment and even a bicycle. From dumbbells doubling as the two O’s to a mounted bike forming the logo’s core, every setup invited people to touch, lift, and literally feel the energy behind the brand. A clever use of OOH that blurs the line between the product and what it is meant...

Long story short, promotions are your brand’s best friend. Promotions are extremely adaptable and can be anything you want them to be - from playful to meaningful, they can serve a multitude of purposes. Whether you are looking to launch a new product, beat the competition, raise sales, or create awareness, promotions are your go-to tactic. Here’s the best part: no matter what the brief is, promotions can be tailored to fit any budget, timeframe and target audience. Some simple yet effective...

Adidas didn’t just buy a billboard...instead, they built one underwater. Yes, literally. Back in 2021, to launch their inclusive women’s swimwear collection under the “Watch Us Move” platform, Adidas unveiled what was called the world’s first liquid billboard in Dubai. Instead of a static poster staring down at passersby, this billboard was a transparent pool, five meters high and three meters deep, filled with water you could swim in. What made this installation so remarkable wasn’t just its...