For decades, people around the world have been painting, sketching, and reimagining the Coca-Cola logo , from street murals in Rio to hand-painted shop signs in Tokyo. These reinterpretations weren’t brand-approved designs, but spontaneous acts of love, expressions of how deeply Coke is woven into everyday culture. And this year, Coca-Cola decided to celebrate that creativity in the most fitting way possible, by turning these fan-made logos into a global out-of-home campaign. Billboards, bus...

Dove took unfiltered reviews from Reddit and flyposted them all across New York City… Yes, the good ones, the harsh ones, the brutally honest ones, all kinds!  Turning internet threads into an OOH campaign, built around their Intensive Repair 10-in-1 Serum Mask.  In partnership with Reddit, Dove preserved user anonymity by masking participants with their Snoo avatars, translating digital identities into creative assets across film, out-of-home, social, and live streaming placements. The...

What if a skincare brand could stop people on the street… and tempt them to take a shower? That’s exactly what EOS , the beauty and skincare company known for its body care essentials, from lip balms to lotions and body washes, recently did. To promote their new Cashmere Body Washes , the brand transformed regular billboards into steamy shower stalls . Each installation featured: Fogged-up glass mirrors A CGI actor inside the shower A playful invite to passersby, saying: “Take a fun shower”...