Otrivin, a UK brand of medicated and non-medicated nasal care products, took a completely unexpected route to advertise their nasal spray back in 2011. Instead of showing sad people with colds or taking a medical angle, they launched a campaign called "You Look Dumber With Your Mouth Open". The ad focuses entirely on the painfully awkward, funny moments of "mouth-breathing" in public spaces, like standing at a bus stop. Their strategy relied on sharp, unhinged humour and a relatable life...

Why did this French water brand, Evian, create a baby Spider-Man dancing commercial? Evian, a premium brand known worldwide for its natural spring water, sourced directly from the French Alps, doesn’t just sell water but also the idea that youth is about your attitude and state of mind, and not your age. Their entire brand identity centres around their famous "Live Young" philosophy. So, in 2014, they teamed up with Sony Pictures ahead of the release of “The Amazing Spider-Man 2” and created...

Turkish Airlines spent three whole months filming a commercial for an airline, but they didn't show a single airplane seat, a fancy meal, or even a runway. Hayal Edince, a short film where every second feels worth it for the way it captures simple human emotions so beautifully. It begins with a group of village children spending their days watching airplanes pass above them, carrying an innocent curiosity about a world they’ve never seen. Slowly, that curiosity turns into something much...