McDonald’s is literally everywhere... No matter where you go, those golden arches somehow appear, glowing from a corner, tucked inside a mall, or waiting right next to your next adventure. It’s not just a restaurant anymore; it’s a reflex because wherever your trip takes you, a McDonald’s is almost always just a few steps, or a few seconds, away. 40,000+ restaurants in 100+ countries 4 minutes, average time from order to first bite 69 million customers served every day That’s consistency at a...

When every beauty brand fights for attention online, Maybelline New York decided to make the whole city stop IRL. To launch its new Colossal Bubble Mascara, the brand went beyond digital buzz and turned Mumbai’s Bandra-Worli Sea Link into a massive glowing canvas. The campaign, executed by Posterscope India, combined 3D projection mapping, illuminated billboards, influencer marketing, and retail tie-ins, making it one of the most visually striking beauty launches of the year. This mascara...

The installation was created by Uncommon Creative Studio and titled “PAIN”. It appeared during New York Fashion Week (September 2025) in SoHo, New York, at 416 W Broadway. Inside a glass-fronted claw machine sat a single authentic Hermès Birkin bag (estimated at around US $10,000). Despite the public being invited to try their luck, the machine was intentionally programmed so the bag couldn’t realistically be won, weighted down, weak claw, and clear messaging that the prize was unattainable....