How Nestlé Turned Outdoor Advertising Into a Workout

Nestlé turned a billboard into a workout-inspiration board…

For their Boost energy drink, the brand swapped traditional posters for interactive installations, where the word “BOOST” came to life using real gym equipment and even a bicycle.

From dumbbells doubling as the two O’s to a mounted bike forming the logo’s core, every setup invited people to touch, lift, and literally feel the energy behind the brand.

A clever use of OOH that blurs the line between the product and what it is meant for.

Would you stop to try something like this on the streets?

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