How Nestlé Turned Outdoor Advertising Into a Workout
- adityaagarwal095
- Jan 14
- 1 min read
Nestlé turned a billboard into a workout-inspiration board…
For their Boost energy drink, the brand swapped traditional posters for interactive installations, where the word “BOOST” came to life using real gym equipment and even a bicycle.
From dumbbells doubling as the two O’s to a mounted bike forming the logo’s core, every setup invited people to touch, lift, and literally feel the energy behind the brand.
A clever use of OOH that blurs the line between the product and what it is meant for.
Would you stop to try something like this on the streets?
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