Deliveroo Billboards Talk Directly To Their TG: Pets

Billboards that bark, meow, and chirp? Yes, Deliveroo just pulled that off.

The food delivery giant, known for its hyperlocal three-sided marketplace connecting customers, restaurants, grocers, and riders, has found a whole new audience: pets.

In its latest campaign, Deliveroo installed interactive billboards that literally talk to animals. Using high-frequency sounds audible only to dogs, cats, and birds, the ads instantly caught the attention of curious pets passing by.

And while the pets were busy investigating, their owners noticed the QR code, scanned it out of curiosity, and landed straight on Deliveroo’s pet store.

Simple. Smart. And surprisingly effective.

It’s a clever blend of behavioral insight and experiential marketing. By involving pets directly, Deliveroo transformed a passive medium like outdoor ads into an interactive experience, one that’s both emotional and transactional.

This campaign raises an interesting question: Is this the future of pet marketing?

Crazy campaign idea, right? Follow us on Instagram and LinkedIn to get such marketing updates daily without putting in extra effort.