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This 100-yr old woman became a star in Madrid overnight.

Ever seen a 100-year-old who became a social media sensation overnight?

Watch the video below, then read further about this genius campaign by JCDecaux, which is definitely one of the best marketing campaigns of 2023.



This memorable campaign by JCDecaux and DAVID Madrid is a standout example of innovative advertising that leverages authentic storytelling to drive deep audience engagement.


By featuring Marina Prieto (@marinaprieto1923 on Instagram) in relatable and heartwarming subway billboards, they tapped into an emotional narrative that resonated with Madrid’s busy commuters.


Her photos capture simple yet genuine moments—a reminder of life’s small joys, even in a fast-paced urban setting. The ad’s success proves that traditional Metro advertising can bridge offline presence with online engagement, igniting thousands of conversations on social media.


What makes this campaign stand out is its simplicity paired with impact. By blending offline and online strategies, it highlights how well-placed ads in high-traffic areas can create a viral effect. As marketing becomes increasingly digital, campaigns like this serve as a reminder that out-of-home advertising can still pack a punch when infused with creativity.


This campaign is a must-watch for marketing enthusiasts, underscoring the potential of innovative ad placements to turn passive observers into active participants.


If you’re looking to create meaningful connections with your audience, this campaign is a textbook example of blending relatable storytelling with strategic visibility. For anyone following the top marketing campaigns or unique advertising strategies, this one offers valuable insights—comment below with your thoughts!


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