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‘Kum Padega’ campaign by Bajaj Allianz GIC creates awareness on choosing adequate sum insured amount

Who says awareness on Insurance can’t be all fun & humorous?

That’s exactly what Bajaj Allianz General Insurance did!


The brand has executed a clutter-breaking film that showcases 3 situations through a comical route. In each situation, we see someone using absurdly small things in everyday life, and the discomfort they face because of it. Driving analogy from those incidents, the end message of the film is to make the audience aware of the importance of choosing an adequate ‘Sum Insured Amount’ in Health Insurance Policies to secure themselves & their loved ones.



Mr. Vikram Bhayana, Head of Marketing, Bajaj Allianz General Insurance added, “Medical inflation and rising health concerns are a reality that we are all privy to. However, a pertinent issue is the lack of adequate coverage that customers opt for in their health insurance policies which is what we aim to establish with our new #KumPadega campaign but with humor. The objective of this campaign is to reinforce that every Indian must not only have a health insurance policy but at the same time must have an adequate sum insured so that they and their family members have access to quality medical care and have an opportunity to live a dignified life.”


The film is not only informative but also entertaining thus creating a strong brand recall. The incidents will make you laugh, think, and ultimately let you make an informed decision about your health insurance.


Manika Juneja, Managing Partner - Dentsu Creative added, “Health insurance is crucial during crises, providing a lifeline for families. Rising medical costs make it essential to have sufficient coverage to avoid financial insecurity. This campaign highlights the need to protect both health and financial well-being by choosing the right plan and promoting peace of mind for everyone."


To watch this film by Bajaj Allianz General Insurance, head over to the link below.

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