Atomyc, a Mumbai-based agency will be the creative and digital marketing agency for Sector Gin; they were selected after a multi-agency pitch process.
Although a classic London Dry Gin, Sector Gin is a unique concoction of its own with eight typical and three atypical ingredients; the latter adds to its distinctive flavor. Distilled in Goa, Sector Gin is all set to impress gin lovers with its notes, taste and packaging.
Atomyc’s responsibilities include creating social media content, and driving and executing digital campaigns for Sector Gin. With a multitude of Indian gins creating their own space in the market, Atomyc wants to establish a unique voice for Sector Gin.
Bharat Bhagnani, Founder, Sector Gin commented on the association; he said, "
We are looking forward to our partnership with Atomyc. With consumer businesses using the digital world to bring about awareness and brand love, we wanted a partner who brought a fresh perspective. With the team on board, we look forward to accomplishing our robust goals set for the brand.”
From the agency, Tristam Ferrao, Founder & Head of Brand Solutions of Atomyc
said, “It’s exciting to have a brand like Sector Gin at the agency!
We want to give this brand a unique voice, something that sets it apart from its competitors. It’s going to be a delightful ride and we really can’t wait to start!”
He further added, “ The Indian market is booming with craft gin so it’s a wonderful opportunity for us, as an agency, to partake in this gin revolution with Sector Gin.”
Atomyc strives to offer marketing content solutions that are centered on consumer insights and data intelligence. The agency is growing, with a robust portfolio of interesting brands like CEAT Tyres, Tarbull’s - Super Buddy, Saral Home, Conosh amongst others.