top of page
Writer's pictureThe Ad Network

Adidas' new sneakers have a mythical essence.

Adidas has just released an interesting sneaker collection in collaboration with Marvel's Doctor Strange.



So, the collection showcases three distinct models: the Handball Spezial, Gazelle Indoor, and New York. Each has a symbol of one of the Mystical Sanctums engraved at the back. 


(no, we are not explaining what these sanctums are if you haven’t seen the film :P) 


What’s cool? They’ve kept the look pretty low-key with a hint of that Marvel magic—like subtle colours mixed with some funky designs on the insoles and special symbols on the heels.


Unlike those loud movie-themed collections we’ve seen before (remember the flashy Deadpool kicks and endless barbie collabs?), Adidas chose a more chilled route here. 


The colours are easy on the eyes, and the designs aren’t screaming "I came from a movie merch store!" This feels more like something you'd wear because you genuinely like the style, not just because you're a fan of the films.


Even with this subtle approach, I do wonder if people are really going to go for these?


What do you think? Are these Adidas new sneakers worth the hype or is this just another drop in the vast multiverse of brand collabs? 

To stay updated on more such creative marketing campaigns, subscribe to our newsletter.



87 views0 comments

Comentarios


bottom of page