Pride Month is a time for celebration and acceptance. It’s also now become an annual tradition every June, to watch brands scramble to...

People’s lives changed in more ways than one during the pandemic. Most of us were cut off from being able to do the things we enjoyed due...

Have you watched Stranger Things 4 yet? The comeback created quite a buzz and definitely lived up to the hype. What’s even more...

Burger King Austria attempted to celebrate Pride Month with a campaign gone haywire. They decided to offer sandwiches which have the same...

It’s the season to be jolly and watch brands come up with their own creative advertisements. There is no better time than during...

Studies have shown that children naturally learn through play. When learning is mixed with fun, it gives rise to creativity and...

Squid Game has become one of the most talked about shows of this year. It has already been watched by millions around the world and is on...

Bollywood legendary actor Amitabh Bachchan’s office released an official statement saying that they have scrapped an endorsement deal...

We are currently living a life where the average person is exposed to thousands of ads every single day. With a staggering decrease in...

Before anything, let’s do a deep dive into what sensory branding actually means. As the name suggests, sensory branding is used to impact...

You must have heard that gaming is a largely untapped market. Despite its large and engaged audience, the gaming ad market, which is...

Ramadan is the ninth month of the Islam calendar, a holy month designed for prayer and fasting. It begins and ends with the shape of the...

Elon Musk has recently declined a role on the board of Twitter which has allowed him to take ownership of more of the social media...

It’s not everyday you see a show have such a massive impact on the viewership of a sport as Netflix’s Drive to Survive has had for...

Just a couple of months back, most of us had no idea about the metaverse. Cut to today - Metaverse is the new buzzword that’s all over...

The Super Bowl is not just an exciting time for sports but is also one of the biggest events for advertisements. Given the fact that most...

The Cannes Lions International Festival is a global event for those working in fields like creative communications and advertising. They...

With so many social media apps constantly coming up with new features, do you sometimes feel left behind in your Instagram knowledge? You...

When tech is mixed with art, that’s where the magic happens. Or in this case, that’s where astronomical sales happen. Nike’s Air Max...

Most of us remember Koo as the desi version of Twitter. Koo had started with a bang when the government of India began a dedicated...