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The Power of Brand Consistency on a Global Scale

McDonald’s is literally everywhere...



No matter where you go, those golden arches somehow appear, glowing from a corner, tucked inside a mall, or waiting right next to your next adventure.


It’s not just a restaurant anymore; it’s a reflex because wherever your trip takes you, a McDonald’s is almost always just a few steps, or a few seconds, away.


  • 40,000+ restaurants in 100+ countries

  • 4 minutes, average time from order to first bite

  • 69 million customers served every day


That’s consistency at a global scale.


When something is this familiar, it stops being an option and starts becoming instinct, and that's the power of brand consistency on a global scale.


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