This Is How Zepto Made Grocery Bags Interactive With AI

Everyone knows those cute, sketch-style grocery bags that Zomato, Instamart, and Zepto use. You know the ones, little doodles, quirky drawings, just enough to make opening a grocery delivery feel like a tiny happy moment.

Most brands stop there.

Pretty visuals, check.

People smile for a second, and that’s it.

But Zepto decided to take it a step further. Instead of just giving you a bag that looks nice, they gave you a way to play with it.

Each bag has a QR code, and when you scan it, something magical happens. You can actually create your own designs, in the same fun sketchy style that Zepto is known for. It’s like the brand handed you a mini creative studio right in your hands.

And here’s the tech behind it, Google’s Gemini, with its Nano Banana tool.

That’s the AI making all this possible. You don’t need to be a designer or an illustrator. You type in a few things, and the AI brings your idea to life.

It’s playful, it’s personal, and it feels like your own little creative adventure.

What’s amazing about this whole thing is how smart it is from a marketing perspective.

Zepto gets attention because people are scanning and engaging. Google’s Gemini gets actual usage, which is huge for an AI tool. And the user? They get a unique experience that’s fun and shareable. Everyone wins.

It’s a perfect example of when branding stops being just a logo or a visual and actually becomes the media, the product, and the funnel.

A grocery bag isn’t just a bag anymore for Zepto, it’s an experience, a conversation starter, a little spark of joy that people can interact with and even share online.

And behind it all is an incredible team: Chandan, Himanshu, Devargh, Tanu, Ishita, Aarshita, Simran, Aishleen, Sai, Saumya, Harinandanan, Dipayan, and Tharun.

They didn’t just make pretty bags, they made something that people actually want to use, something that bridges offline and online in a clever, memorable way.

At the end of the day, this is what modern branding can look like when creativity and tech meet.

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