Is Lahori Zeera Becoming India’s Red Bull of Irreverent Advertising?

If you remember the campaign “Har Koi Peera Lahori Zeera”, you probably also remember how unapologetically quirky it was. The kind of advertising that didn’t try to please everyone, but still managed to stay top of mind.

Now, the brand has brought the campaign back. And this time, it’s sharper, bolder, and even funnier.

What stands out in the new version is how confidently it leans into Lahori Zeera’s irreverent tonality.

The humour is louder, the characters more exaggerated, and the storytelling feels self-aware, almost as if the brand knows exactly why people enjoyed the first campaign and isn’t afraid to double down on it.

There’s also a clear shift in how the product is showcased. The product placement is far more prominent this time. Unlike many humorous ads where the joke overshadows the brand, here the bottle, the brand name, and the consumption moment are hard to miss. The humour pulls you in, but the product never leaves the frame.

In a cluttered beverage category where most brands still lean on celebrity faces or predictable storytelling, Lahori Zeera continues to play by its own rules.

The result is advertising that feels culturally rooted, instantly recognisable, and refreshingly unpolished in the best way possible.

Whether you love it or find it too loud, one thing is clear: the campaign is hard to ignore. And in today’s attention economy, that might just be the biggest win.

Team behind the campaign:

Enormous (Creative Agency)

Abhishek Arora (Music & Sound)

Ashish Khazanchi (Creative Lead)

Early Man Films (Production Partner)

Devika Ahluwalia & Manav Katyal (Creative)

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