How Zepto Is Redefining Billboards with Creative OOH Campaigns

Sapne chote ho ya bade, Zepto always delivers in 10 minutes.

HDFC Mutual Fund teamed up with Zepto to bring financial literacy right to people’s fingertips. The OOH activation encouraged people to “Search for ‘SIP’ on Zepto” and have the HDFC Mutual Fund Education Kit delivered in just 10 minutes.

This clever campaign fits into a bigger story of Zepto quietly rewriting the rulebook for outdoor advertising. Their billboards don’t just display the app or a product, but they spark curiosity, invite interaction, and often make people stop and engage.

Take, for example, Zepto’s hyper-local campaigns in cities like Ahmedabad and Delhi. In Ahmedabad, billboards used witty Gujarati copy to connect directly with locals, making the messaging feel less like traditional marketing and more like someone talking to you. In Delhi and UP, Zepto creatively tapped Bollywood references and local humor, showing that grocery delivery can be playful, culturally relevant, and highly shareable.

Zepto has also experimented with co-branded and connected billboards, like their campaigns with boAt or joint campaigns with Shaadi.com and Bold Care. These executions created stories across multiple boards, turning static spaces into visual narratives that people notice, remember, and even talk about.

Even when it comes to their SuperSaver campaign, which ran across dozens of cities and towns, Zepto turned what could have been a generic discount message into eye-catching, memorable OOH messaging. These campaigns show that Zepto doesn’t just want to be seen, they want to be experienced.

Ultimately, Zepto’s OOH strategy is a reminder that outdoor advertising doesn’t have to be boring. With a mix of creativity, culture, and technology, even a simple billboard or hoarding can become an interactive experience, a conversation starter, or a mini lesson in financial literacy. In these campaigns, the brand isn’t just being seen, it’s being experienced, challenged, and remembered.

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