Are promotions your brand’s best friend?

Long story short, promotions are your brand’s best friend. Promotions are extremely adaptable and can be anything you want them to be - from playful to meaningful, they can serve a multitude of purposes. Whether you are looking to launch a new product, beat the competition, raise sales, or create awareness, promotions are your go-to tactic.

Here’s the best part: no matter what the brief is, promotions can be tailored to fit any budget, timeframe and target audience. Some simple yet effective promotional ideas are running a prize draw, hosting a competition, a loyalty scheme, or a public vote.

There are many marketers who view promotions as a ‘bargain-basement’ tactic. There are many reasons proving this statement to not be entirely true. Consumers increasingly want fun and value, and promotions can successfully deliver this. Moreover, with the advent of digital marketing, promotions can be a great way to make a brand stand out while also saving a lot of money. There is only one challenge standing in the way of achieving this - picking the right promotional tactic.

Let’s take a deeper look at why promotions work with these 3 points:

1. Promotions make your customers happy with low investment

Holding a small contest and announcing winners takes very less, but the results are very high. The excitement and joy of the people who win these prizes is through the roof, and many of them will continue to promote the brand for much after the contest.

The difference between an ad campaign and promotion is that while an ad-campaign may be far-reaching, it is passive, while a promotion creates active and positive engagement with the brand, causing it to be far more efficient in creating loyalty and deepening consumer connections.

1. If you want to achieve a specific marketing objective, promotions is the answer

Whatever your goal is - building a database, increasing followers or tempting consumers to try out something new, a promotion can be shaped and implemented to suit any objective.

1. Promotions can help in reaching other markets effectively

A well-thought-out promotion can be efficient in moving your brand into other markets and territories. Run properly, a promotion can transcend borders and be an economical route to spreading your message and creating visibility both online and in-store around the world.

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