Snickers's latest campaign uses AI in a twisted way
- adityaagarwal095
- 21 hours ago
- 1 min read
Mars & Snickers used one of AI's most common mistakes to create this hilarious 15-second ad..
Part of the recently launched "Eulogy" campaign in the US, created by BBDO, the film is built around a modern everyday observation.
As AI becomes part of our daily lives, people are increasingly copying, pasting, and relying on AI-generated content without thinking twice.
From chatbot prompts accidentally making their way into emails to public figures reading AI instructions verbatim, these slip-ups are becoming surprisingly common.
Snickers takes that familiar behaviour and gives it their classic brand twist: You're Not You When You're Hungry.