How Uber Eats Marketed the FIFA World Cup 2026
- adityaagarwal095
- 1 day ago
- 1 min read
Uber Eats took a hilarious route for their first-ever global campaign for the FIFA World Cup 2026.
It is called "Who Could Cook At A Time Like This?", and it is a pure, entertaining mess (in a good way).
Directed by Jeff Low and set to the iconic football anthem "Carnival de Paris", the ad shows Gordon Ramsay literally crashing into people's homes and shaming them for cooking at this time.
The brand simply picked up on the human nature that nobody wants to cook when FIFA is on and positioned itself as the ultimate match-day saviour.
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