How Zepto Used 90s Nostalgia in Their Marketing
- adityaagarwal095
- Jul 28
- 1 min read
Every Indian school had this rumour about the P.T. teacher and English ma'am being in love.
Since Zepto’s current marketing is all about nostalgia, they had to pick this silly little memory as well and make an entire ad out if it.
Also, the Dabur Glucoplus C product integration? So, on point.
Why it worked? Because they didn’t try too hard to be clever, they just took something familiar, added a funny twist, and nostalgia did the rest for the audience.
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