The Secret to a Great Super Bowl Ad Campaign
- adityaagarwal095
- Jun 15
- 1 min read
Back in 2020, Michelob ULTRA took a unique route for their Super Bowl campaign, "Do It For The Cheers".
They teamed up with John Cena and Jimmy Fallon for an ad called "Jimmy Works It Out", and it kept working for the brand long after the big game ended.
Instead of relying on cinematic storytelling or emotional twists, it focused on personality chemistry, comic timing, and a clear association between the brand and fun, active living.
The campaign also smartly tapped into Cena’s instantly recognisable public persona, allowing the humour to land immediately without spending time establishing context.
When audiences spend less time “figuring out” an ad and more time enjoying it, they’re far more likely to remember the brand attached to it.
Comments