Hindustan Unilever has partnered with the matrimonial site, shaadi.com and the TOI matrimonial section for its latest campaign, #StopTheBeautyTest. The company’s brand Dove is the main focus of this campaign which has consistently tried to eliminate unnatural beauty standards.
With every shaadi.com ad and the matrimonial segment of the #TimesofIndia, will appear a Dove ad that emphasizes on not standardizing beauty. “We are essentially encouraging consumers as they are scouting for brides to really look beyond the physical characteristics which typically are the focus,” said Priya Nair, executive director – #beauty and personal care at Dove.
HUL continuously engages with hopeful messages through its brands. This campaign is launched ahead of this year's International Women’s Day. It is indeed a smart and creative effort to celebrate and honour women.