How Otrivin Used Unhinged Humour to Sell Nasal Spray
- adityaagarwal095
- Jun 16
- 1 min read
Otrivin, a UK brand of medicated and non-medicated nasal care products, took a completely unexpected route to advertise their nasal spray back in 2011.
Instead of showing sad people with colds or taking a medical angle, they launched a campaign called "You Look Dumber With Your Mouth Open".
The ad focuses entirely on the painfully awkward, funny moments of "mouth-breathing" in public spaces, like standing at a bus stop.
Their strategy relied on sharp, unhinged humour and a relatable life moment that everyone knows but never talks about.
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